By k | August 23, 2014 - 6:00 am - Posted in Marketing

A buddy of mine
is one of the
top selling romance writers
on the planet.
She starts every speech,
every online interaction with
“Hi. I’m XX.
I write YY.
Some of my titles include ZZ.”

She assumes no one knows who she is
or what she’s written.

This endears herself
to the one or two people
who DON’T know who she is.
They don’t feel stupid.

The people who DO know
how huge she is
in her industry
perceive her as being humble,
a ‘regular writer’
like the rest of the writers
who NEED this style of introduction.

Don’t assume people
know who you are.
Introduce yourself.

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