When I run a contest,
I give winners a choice of my backlist.
The price of my backlist stories
range from 99 cents to $8.99.
When I first started doing this,
I was told by other writers
to exclude the higher priced stories
from my offer.
They told me that
readers would ALWAYS choose
these items.
I didn’t take this advice
because the trust between
a writer and a reader is sacred.
Readers have to trust a writer
to tell a great story.
So I’d rather overspend on one prospect
than forgo the goodwill of thousands of prospects.
This was a sound decision.
I ran over 100 contests this month
and not ONE reader chose an $8.99 story.
The majority of your customers
are honest, decent people.
Are you crafting your offers
for this majority
or for the one or two exceptions?