Recently,
at a quick service restaurant show,
the CEO of a major chain
announced that they were investing strongly
in coffee.
This chain dominates their coffee market,
selling 78% of all units sold.
Why would they invest millions of dollars
in an area they’re already #1 in?
Because they want to continue
to be #1.
They know that
their competition is investing in this market.
If this #1 player doesn’t invest,
they’ll lose market share.
They also realize to be the leader,
they have to LEAD.
Leading is active, not passive.
It is pushing forward,
not standing still.
Ensure your strong products
remain strong.
Invest in them.