One of my pen names broke out last week,
nearing New York Times Best Selling List
level of sales.
When this happened,
I did some things right.
I also did some things wrong.
This week, I’ll talk about these lessons
because they can be applied
to every ‘unexpected’ success.
And the first lesson is…
this WAS unexpected.
Yes, I invested in marketing.
Yes, I had a great product.
Yes, the price was right.
But I had that combination
with previous releases
and was unsuccessful.
The bulk of the sales also didn’t happen
when I expected them to happen.
The sales happened many days
after my marketing push.
The team
(because there IS a team
behind every book release)
thought they wouldn’t happen.
Then BAM, the sales went through the roof.
There is an element of luck
with every product release.
You can increase the odds
of being lucky
but you can’t guarantee it.