Every story I write
has the same theme – tolerance.
Do I tell readers this is the theme?
Nope.
I don’t need to.
My books (products) reflect this belief.
Chick Fil A
doesn’t have to declare
to the world
its religious affiliations.
The fact that it isn’t open on Sundays
(and the wording of their promo material)
tells prospective customers this.
Did they have to share
their stance on homosexuality?
Nope.
I knew their stance
before they publicly declared it.
As an entrepreneur,
your business and your products
come from you
and
they likely represent your causes or beliefs.
(because it is difficult to separate the two)
Some businesses decide to go public.
This might garner them some publicity
and please like-minded customers.
It, however, might also force
NOT-like-minded customers
to make a stand.
They can’t pretend they didn’t know.
Incorporating your beliefs
in your product/business
can be a subconscious choice.
Being open about your beliefs
is a conscious choice.
Think before you make it.