“For me,
the trick is not to represent the client,
or the publisher,
or the merchant.
The trick is to represent the project,
to speak up for the project,
to turn it into what it needs to be.”
I completely agree.
I’d also add that
the key to representing a project
is understanding what the goal of a project
truly is.
The goal of a book launch
appears simple.
It’s to sell a zillion books, right?
That might be the goal.
Or the goal could be
– for the story to be read by the greatest number of people
(many people buy books and don’t read them)
– to make the author money
– to reach a certain group of readers
– to draw attention to a cause
– to sell the author’s consulting fees
– for the book to be on shelf in the author’s favorite bookstore
etc.
Each ‘project’ would have a different plan.
Represent the project
but know what that project’s goal is.