Who Touches Your Customers?

The big 5 publishers
are battling Amazon,
trying to force the book giant
to change their processes.

It won’t work.

Why?
Because Amazon is customer focused
and publishers have very little customer contact.

Writers, however, have constant customer contact
and
Amazon is very good to us
(something Barnes & Noble hasn’t figured out).

Amazon makes it easy to promote our books
(giving us landing pages on their site,
buy buttons for their websites,
even affiliate income)
and because it is easy,
we drive more readers to their site.

Take care of everyone
who touches your customers,
whether they work for you
or work with you.