By k | June 26, 2014 - 6:00 am - Posted in New Business Development

Yes, you read the headline right.
Can you afford to pay your employees
the lowest legal wage?

Companies like Walmart or McDonald’s
compete on price.
They seek to pay their employees
the minimum
because their customers’ primary concern
is getting the lowest price.

You and I can’t supply the lowest price.
In my business
(romance novels),
the lowest price is free.
I can’t give all of my stories away
and make a profit.
I’d be surprised if you,
as a small to mid-sized business owner,
could offer a lower price
than the Goliaths in your industry.

That’s not why our customers buy from us.
They expect service,
individual attention,
special treatment.
Is a minimum wage earning employee
going to give them this treatment?


As Rick Newman
shares

“A well-known 2006 study
by Wayne F. Cascio
comparing Costco’s business practices
to those of Sam’s Club
— which aggressively works to keep wages
and labor costs as low as possible —
found “Costco’s productive workforce
more than offset its higher costs.”

Yes, keep employee costs low
but realize that too low has a cost to it also.

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