the newsletter subscription list
The bigger the list,
the bigger the sales.
So when readers unsubscribe,
it is worrying
and worthy of investigation.
“If you see a rash of
unsubscribe activity in your email list,
go back and look at the content
around those dates.
You could have had
an email-heavy week or
topics/points of view that sparked an opinion
(if so, good for you for having an opinion).”
Sometimes I’ll see
a bump in readership with a new release
and then a slight decrease after this release.
This usually means I’m reaching
a new group of readers
and not all of these readers
will love my stories.
Investigate big decreases
in newsletter readers.
This entry was posted on Saturday, June 21st, 2014 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.