By k | June 21, 2014 - 6:00 am - Posted in Marketing

In Romanceland,
the newsletter subscription list
is king.
The bigger the list,
the bigger the sales.

So when readers unsubscribe,
it is worrying
and worthy of investigation.

Erika Napoletano
shares

“If you see a rash of
unsubscribe activity in your email list,
go back and look at the content
around those dates.
You could have had
an email-heavy week or
topics/points of view that sparked an opinion
(if so, good for you for having an opinion).”

Sometimes I’ll see
a bump in readership with a new release
and then a slight decrease after this release.
This usually means I’m reaching
a new group of readers
and not all of these readers
will love my stories.

Investigate big decreases
(and increases)
in newsletter readers.

This entry was posted on Saturday, June 21st, 2014 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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