Be Generous With Product Samples

Reviews from bloggers
are key in driving sales of romance novels
(and, I suspect, any other product).

I don’t send bloggers snippets of my stories.
I send them the complete story,
with the cover,
the back cover copy,
everything.

Bloggers want to review
what their readers
will actually be buying,
not something manufactured
just for them.

As
Julie Bawden Davis
shares

“Be generous with product samples.
Send only full-sized samples and products
that best represent your business.
Never ask reviewers
to return products
once they’ve been reviewed.
And offer a second sample
to be used as a promotional giveaway
to the blogger’s readers.”

Be generous with bloggers.

Published
Categorized as Marketing