By k | May 25, 2014 - 6:00 am - Posted in Marketing

I was super happy
because I made one of my benchmarks
for Facebook Friends/Followers.

One of my writing buddies
tempered my excitement
by telling me
she has five times my number
and has less sales.

I was shocked.
So I looked at her Facebook account.

She hasn’t posted an update
in a month.

Social media isn’t about
collecting friends or followers.
It is about connecting with people.
That means
reaching out to people initially,
creating that friend/follower,
and then staying in contact.

Have you posted an update today?

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