Simplicity Is Challenging

If I can’t market my romance novel
in one sentence,
a Twitter-length post,
I know I won’t be able
to sell the story to readers.

Simplicity is rare.
It is also challenging to achieve.
But when we achieve it
and that simplicity connects with prospects,
it’s magical,
a recipe for success.

As Steve Jobs
shared

“”That’s been one of my mantras
—focus and simplicity.
Simple can be harder than complex:
You have to work hard
to get your thinking clean
to make it simple.
But it’s worth it in the end
because once you get there,
you can move mountains.”

Make EVERYTHING
as simple as possible.