By k | April 23, 2014 - 6:00 am - Posted in Marketing

A best selling writer
had a large street team
(a team of volunteer readers marketing for her).
Managing this street team
took effort
and she was successful
so she asked herself
why she should make this effort.

She reduced the size of her street team,
eliminating all but the most influential members.
She ‘fired’ volunteers
who had supported her from day one.

A year later,
she released the first book
in a new series.
The sales of this first book were terrible.
Each subsequent release was worse.
Her influential street team members
switched to supporting other writers.

This writer is now struggling to rebuild.
Readers,
knowing how she fired her street team members,
aren’t rushing to help her.

When you become successful,
remember who helped you
and continue to treat those people well.
You might need their help in the future.

This entry was posted on Wednesday, April 23rd, 2014 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.