By k | April 22, 2014 - 6:00 am - Posted in Marketing

My readers live all over the world
and
practice many different religions.
Religion has nothing to do
with my stories
so I never mention it.
Ever.

On Easter Sunday,
I didn’t post Happy Easter
messages.
Instead,
I posted a photo of a car
decorated like a giant bunny.

I love bunnies.
My readers love bunnies.
My Christian readers were happy,
interpreting it as a nod to them,
and the rest of my readers
simply enjoyed a cute photo.

Romance writers do this all the time.
I’ll mention a character or place or event
in one of my stories,
subtly referring to another story or series.
Regular readers are thrilled,
picking up on this reference,
inferring more into the scene.
Newer readers simply read a solid scene.

Being subtle isn’t often mentioned
in marketing
but it CAN be VERY effective.

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