By k | April 22, 2014 - 6:00 am - Posted in Marketing

My readers live all over the world
practice many different religions.
Religion has nothing to do
with my stories
so I never mention it.

On Easter Sunday,
I didn’t post Happy Easter
I posted a photo of a car
decorated like a giant bunny.

I love bunnies.
My readers love bunnies.
My Christian readers were happy,
interpreting it as a nod to them,
and the rest of my readers
simply enjoyed a cute photo.

Romance writers do this all the time.
I’ll mention a character or place or event
in one of my stories,
subtly referring to another story or series.
Regular readers are thrilled,
picking up on this reference,
inferring more into the scene.
Newer readers simply read a solid scene.

Being subtle isn’t often mentioned
in marketing
but it CAN be VERY effective.

This entry was posted on Tuesday, April 22nd, 2014 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.