Playing In A Crowded Market

My next release
with the large New York publisher
is a contemporary romance.
Contemporary romance is a huge category
with many readers
but also many, MANY books published.
There’s a lot of fierce competition
and I haven’t yet broken out,
finding my own large readership.

My publisher gave me a generic cover
with a generic title,
telling me it would appeal to everyone.

That might (emphasis on MIGHT)
be fine in a small market
but in a large market,
trying to appeal to everyone
means appealing to no one.

I pushed back,
asking for a cover and title
targeting one specific subgroup
(military, biker, or billionaire hero loving readers).

The best way to sell in a crowded market
is to make that large market smaller.
Target more niche customers,
capture these customers
and they will help you conquer the rest.

Published
Categorized as Marketing