“Customers traditionally rank authenticity
as a top trait they seek
when doing business with any company.
Selfies
by their very nature
are personal.
Their content usually says a lot
about the people who work at the company.
They are much more effective
for connecting to customers
than posed photographs.
For example, a selfie of
employees at the office
or a related event can be
a powerful message that says,
“We like to work here,
and we support the company’s mission.”
I don’t post selfies on the internet.
None of my pen names
have my photo attached to them.
What I DO
is incorporate the essence of selfies
into my marketing.
My most popular posts on Facebook
are amusing and candid conversations
between my hubby and myself.
These tie nicely into my products
(romantic relationships between women and men)
and give readers the feeling
that they’re sharing private moments.
(because…well… they ARE)
This could be easily replicated.
We all have bizarre conversations
with loved ones
about our chosen industries
(look at Duck Dynasty
– they have the verbal selfie perfected).
If you don’t wish to post selfies online,
consider posting the verbal/written equivalent.
Thanks for the post!!