It has worked in the past.
It continues to work now.
“We send out weekly emails,
and they get read.
Whether it’s a flash sale,
where we scored a
22 percent open rate
and a 9 percent order rate,
or simply sending news updates,
[emails] show that
your business is constantly reinventing
and has things to talk about.”
Direct mail also continues to work
as does blogging
and many other older marketing tactics.
Just because a marketing tactic
isn’t the hottest, latest trend
it doesn’t work.