By k | March 31, 2014 - 6:00 am - Posted in Marketing

I send my publicist at my publisher
weekly promotion updates.
These emails outline
what I’ve done to promote their titles
during each week.

I’m very busy
and these updates take time
but they’re worth it
for me.

Why?

Because my publicist promotes more
when she knows I’m promoting
and I promote more
when I know she’s promoting.
Our activities feed off each other.

The average person
(and I AM the average person)
is lazy.
We do as little as possible.
It is up to us
to push the people working for us.

Make your marketing partners
accountable.

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