The Female Business Owner

There’s always heated discussion
about whether
a female business owner
should label herself
as a female business owner
or should label herself
as merely a business owner.

IMHO
this is not a universal truth
type of discussion.
This is a “is this branding right for you
and your company?” discussion.

For one of my pen names,
I write for a female readership
so I own the fact
that I’m female.

When I ran a business website,
with a primarily male target readership,
I didn’t broadcast my gender.
I didn’t lie about it
but I didn’t talk about it all the time
and I used K as my name.

This thought process applies
with every label
– race, religion,
size of company,
sexual preference,
etc.

Does it help your business?
Own it.
Does it hurt your business?
Don’t mention it.

Be a female business owner
if it helps your business.