When I investigated what failed
during my latest book release,
I found out that
not only did my (big New York) publisher
not tag my books with key words,
they didn’t even put them
into the right categories at Amazon.
You would think they’d care
to do that.
They’re making twice what I do
on every sale.
They didn’t care.
(and ironically,
they don’t even care enough
to correct their mistake)
No one cares about your business
as much as you do.
This doesn’t mean you do everything
(that’s impossible)
but it does mean you track the results you want
and hold people accountable.
Delegation is necessary
but it is always paired with
managing this delegation.