By k | January 30, 2014 - 6:00 am - Posted in Marketing

Yesterday, I talked about
having one good tip
in our press releases,
a solid piece of information
the media can write a story around.

But what if you only have
ONE good tip?

New writers often ask this.
Excerpts are posted on book seller sites,
on blogs, on review sites,
and they worry that readers won’t read more
because they’ve already read
the ‘best’ part of the story.

They should be worried.
If there’s only one great scene
in their story,
their story isn’t good enough.

If an entrepreneur only has one good tip
to tell her prospects,
regarding her product,
then either she doesn’t know her prospects
well enough
or her product isn’t good enough.

You need more than
one good tip, one good scene,
one good feature.

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