I talked with a business writer
at the Consumer Electronics Show.
He was selling a thick book.
I told him
I was a busy blogger,
I didn’t have time
to read his book,
but I’d happily talk about
one of his tips on my blog,
linking to his book.
He didn’t have a tip to give me.
He was attending a trade show,
frequented by the media,
and he didn’t have a press release
to give me.
Instead, he gave me a business card
and asked me to contact him for more information.
I didn’t contact him.
I didn’t mention him
on clientk or any of my other blogs.
Walk with a copy of your press release.
Have at least one good tip
on that press release,
something a blogger could mention
and then point to your website.
This entry was posted on Wednesday, January 29th, 2014 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.