By k | January 29, 2014 - 6:00 am - Posted in Marketing

I talked with a business writer
at the Consumer Electronics Show.
He was selling a thick book.
I told him
I was a busy blogger,
I didn’t have time
to read his book,
but I’d happily talk about
one of his tips on my blog,
linking to his book.

He didn’t have a tip to give me.
He was attending a trade show,
frequented by the media,
and he didn’t have a press release
to give me.
Instead, he gave me a business card
and asked me to contact him for more information.

I didn’t contact him.
I didn’t mention him
on clientk or any of my other blogs.

Walk with a copy of your press release.
Have at least one good tip
on that press release,
something a blogger could mention
and then point to your website.

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