Magic

Right now,
I’m struggling with the imagery
for my multi-novella serial.
All of my stories have
imagery and symbolism.
This is the toughest part
of writing.

If you ask my readers
about imagery and symbolism,
they likely won’t know
what you’re talking about.

But they know
some stories are magical
and these stories
happen to be the stories
with the most imagery and symbolism.

Your customers likely don’t know
the impact of each of your product components
either.
All they know is
“It’s magical.”

Just because a customer
can’t name a part of the process
doesn’t mean it isn’t important.
Keep the magic in your products.