Launching A Business in A Saturated Market

Last year,
there were
over 10,000 romance novels
published
(I suspect it was WELL over
– perhaps even double this number).
There are 1,000’s of romance writers.

New writers entering the market
see it as saturated.
They claim everything has been done
and they try to be identical
to one of the successful writers.

That’s bullshit thinking.

Yes, there are 1,000’s of romance writers.
100’s of SciFi romance writers.
But there is only 1 romance writer
who specializes in shorter stories
– Me.

And reader/consumer preferences change.
10 years ago,
there wasn’t a market for short romance stories.
Today, there’s a huge demand.

This is how I landed my 12 novella deal
with a major New York Publisher.
I’ve captured a growing niche,
allowing me to building readers (customers)
in a saturated market.


Seena Sharp,
author of Competitive Intelligence Advantage,
shares

“New companies often recognize
the gaps that established businesses don’t.
If they’re correct,
they gain customers and grow.”
“The challenge is not to become
like the established businesses
who think they know better
than the customer.”

There IS room for your business
in a saturated market.