Ben Kaufman,
Founder and CEO
of
Quirky,
spoke at the
American Express Open Booth
this year at the Consumer Electronics Show.
When asked how he scaled Quirky
so quickly,
he replied
“Partners.
The way Quirky drove scale quickly
was by finding partners
to help us get there.”
“I think companies are stubbornly introverted.”
“People are usually afraid of partnerships.”
Partnership is the way
I’ve built my readership so quickly.
The publishers I’ve partnered with
have a core base of readers.
Yes, I give up some of the margin per sale
but my sales volume has greatly increased.
Consider strategic partnerships
to scale quickly.