A Bounce In Your Step

I talked with
Body Glove Vice President
Billy Meistrell

during the Consumer Electronics Show.
I’ve spoken with many
executives and co-founders
over the years
and Billy is, hands down,
one of the most passionate
about his product and about his target
(the surfing community).

He’s taken to heart,
the co-founders’ slogan of
“Do What You Love
And Love What You Do.”

And it is telling that one of the insights
he shared was
“They never chased the dollar.”

As he says
“Everything I do,
I do with a bounce in my step.
It is all about passion.”

Building a business often takes long hours.
Love what you do
during these long hours.