The Twitter Pitch

My editor with the big New York publisher
only accepts story pitches
via Twitter.
She feels if I can’t sum up my story
in 140 characters,
she won’t be able
to pitch it to her marketing and sales teams.

Chris Guillebeau
asked business owners
to give him their mission statements
in one tweet – 140 characters.

Why?

“You want to generate
surprise and delight
throughout your business,
beginning with that first impression:
“What do you do, exactly?”
It’s not just about an elevator pitch;
it’s about clearly knowing
what you do
and how it helps people.

When you have
a clear and concise answer,
it’s much easier
to move to the next step:
“Can I sign you up?””

Describe your business
using 140 characters.