By k | November 29, 2013 - 6:00 am - Posted in Sales

Yesterday, I saw message after message
wishing EVERYONE a happy Thanksgiving.
This assumption that EVERYONE is American
ticks off the 95% of the world’s population
that isn’t American.

But…but…but my customers are American.
Are you certain of that?

My stories are written
in American English,
set in American cities,
feature American characters,
yet a sizable number
of my readers aren’t American.
They do buy from American eBook resellers
but they don’t live in the U.S.
I know this
because my publishers gather this information.

Does this mean
you can’t wish folks a Happy Thanksgiving?
Of course not.
I posted messages
wishing my American reading buddies
a Happy Thanksgiving.

Don’t assume
all of your customers are American.

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