By k | October 29, 2013 - 6:00 am - Posted in New Business Development

Bethenny Frankel knows a thing or two
about branding
and leveraging reality show fame
into a lucrative business.
The former Real Housewife
sold her Skinnygirl cocktail company
for an estimated $100 million.

So it made sense
that Teen Mom Farrah Abraham
would ask Bethenny’s advice
about her own business and brand.

Bethenny pointed out the obvious.
Farrah was already branded
as a Teen Mom.
She might no longer be a Teen
but she would always be a Mom.

Moms are a huge, powerful market
and Farrah already has an ‘in’
with this market.
Developing Mom-friendly products
would be a logical next step.

Odds are,
you’re already branded
or known for something also.
Can you leverage that brand
into a business?

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