By k | October 23, 2013 - 6:00 am - Posted in New Business Development

Bruna Martinuzzi

“How often have we attended
meetings, or strategic retreats,
where the gathering ends
with a lot of excitement
and decisions to pursue new directions,
only to see it all fizzle
a few weeks later?
This is because the meeting ended
with no clear accountability
on who will do what.
Apple has a system
it calls the Directly Responsible Individual (DRI).
This is assigning one individual,
not a team,
to be responsible for an action item.”

When I attend a meeting
and I’m not assigned responsibility
for an action item,
I question
if I truly needed to attend
that meeting.

Assign tasks to one person.
Keep that person accountable.

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