Miley Cyrus’ Wrecking Ball
set records on Vevo
for most views.
Yes, controversy has helped
her success
but plenty of other artists
have tried to use controversy
and it hasn’t worked for them.
Why did it work for Miley?
The controversy is believable.
She’s 20 years old,
the age many people rebel.
She’s been smacked with
the very restrictive goodie-goodie label
and the public expects her to go a bit crazy.
They’re waiting for it.
Of course, it is manufactured.
She pushes the boundaries
but she doesn’t truly break any rules.
But it feels authentic.
She also has a track record
of success
and the song,
according to Miley Cyrus fans,
is good.
She’s using this controversy
to promote a solid product.
Controversy seems like
an easy way to market.
It isn’t.
Put thought into a controversial campaign.