I don’t click on any emails,
tweets, or Facebook posts
touting financial services.
Many of these are malicious.
It turns out
I’m not alone.
Recent college graduates
may be online constantly,
but they aren’t necessarily
researching new credit card opportunities.
According to Packaged Facts,
approximately 6 percent of social network users
have a downstream visit to
a business or financial website.
Even fewer Twitter users
– just five percent –
head to a business or financial website
after tweeting.
That’s why it pays to stay
in the direct mail game.
In a 2007 study,
Bank of America procured
26 percent of new customers
through this method.
By comparison,
the Internet accounted for
only 14 percent of new customers.”
If you’re selling financial services,
direct mail remains
one of the best marketing options