By k | June 26, 2013 - 6:00 am - Posted in Marketing

My story with the big publisher
is releasing next week
and I’m full into the promotion.

The interesting thing is…
I’m promoting this release
more than I’ve ever promoted
any other release.

No matter
what happens with this release,
I’ve already seen the sales lift
on my other stories/products.

So why didn’t I promote
the previous story like this?

I don’t know.

I DO know this is human nature.
We work harder
and do more
for the projects/product launches
we perceive as more important.

Tell yourself
THIS is the product launch
that will cause your company
to break out, to be successful.
Promote this product launch

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