By k | June 18, 2013 - 6:00 am - Posted in Marketing

I’ve been promo’ing
my mid-May release steadily
for a month now.

I’m sick of promo’ing
this book.
I’ve said all that I can say
about it.
The promo is repetitive and boring…

to ME.

And that’s the point.
It is boring to me.
Possible readers continue
to buy on the promo.
Every time I promo,
I see the story’s Amazon ranking increase.

Marketers often talk about how
prospects have to see promo 7 times
before they take action.

They have to SEE the promo
7 times.
This doesn’t mean we promo
7 times.
We have to promo
MUCH more often
for prospects to see it.

Just because you’re sick of your promo
doesn’t mean your prospects are.

This entry was posted on Tuesday, June 18th, 2013 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.