One of my editors
doesn’t like to say no
so she doesn’t.
She simply doesn’t respond.
I know if I pitch her an idea
and she doesn’t reply back
within a week,
she doesn’t like the pitch.
I then pitch her something else.
I’ll keep pitching her ideas
until she responds.
Many of our prospects
don’t like to say no.
There are hints, however,
that they won’t buy.
Mike Michalowicz
has a great post
on these hints or tells.
One tell?
“When you hear
someone is waiting on a deal
somewhere else
to happen in order
to close on your deal,
whether that’s true or not,
the chances are really good
your deal will fall through.
You see this happen in real estate,
where your potential buyer
is waiting on someone
to buy their house
before they can buy yours.
True or not,
the success of your deal
is contingent upon a third, uninvolved party,
greatly hurting your odds
of closing the deal.
If you experience this,
try negotiating terms
until that deal comes through,
or, even better,
try to make the third party
irrelevant to your deal.
If they balk, there’s your “tell.””
Learn how to recognize
a dead deal.