By k | May 31, 2013 - 6:00 am - Posted in Marketing

Mobile advertising is trendy
but is it profitable?

According to
Deloitte’s annual
Technology, Media
& Telecommunications Predictions report

“Each tablet generated
about $7.00
in display ad revenue
per year.
Not as much as with a PC,
but decent.
tiny smartphone screens
only $0.60
in display ad revenue
per year.
The monetization problem
hasn’t been licked yet.”

Unless you have a specific reason
to target mobile advertising
or money to burn,
think seriously about
whether or not you wish
to advertise on smartphones.

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