When PepsiCo failed
to renew a distribution contract
in Thailand,
their main retail distributor
withdrew all Pepsi products
from its shelves
and replaced them with “Est,”
its own Pepsi-lookalike brand.
Pepsi’s market share in that country
fell from 48 percent
to 15 percent.
In February,
Microsoft failed to renew their SSL certificate
causing cloud outages
and embarrassment.
Currently eight of my stories
are out of contract.
The publisher has forgotten to renew
the contracts
(not renewing them
gives me flexibility
so I’m not rushing to remind the publisher).
Forgetting to renew contracts
can cost you money and embarrassment.
Track your contract expiry dates.