By k | February 11, 2013 - 6:00 am - Posted in New Business Development

Whenever I hear
people talk about building a business
or writing a book
because they want to become rich,
I cringe.

As you and I know,
there are usually years of struggle,
little income and hard work,
before any business or career is successful.
If making money is the sole aim,
we’ll give up long before this happens.


Mukesh Ambani,

the richest man in the world,
shares
“My father was a big believer
that any business
that has the sole purpose of making money
is not worthwhile.
Business must serve
a larger societal purposes.”

I write romance novels
because I want to make the world
a happier, more hopeful, more optimistic place.
The money is needed
to put a roof over my head
and is a great incentive/benchmark
but that is not why I chose romance writing.

Why did you start your business?
Why do you do what you do?

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