By k | January 23, 2013 - 6:00 am - Posted in New Business Development

Currently,
I’m testing a tactic
to sell more books on Amazon.

Why?

Because Amazon has changed yet again,
eliminating product tags,
and I have to find a new method
to grow my sales.

But if Amazon hadn’t changed,
I would have been testing something else.
The world changes constantly.
Old tactics don’t work.
New tactics have to be tested.

Jurgen Appelo tests tactics
through his blog.

“A blog helps me
to run experiments.
I sometimes have a half-baked idea
that I can put to the test
by simply writing about it.

Sometimes people like the idea,
sometimes they don’t.
Early feedback from readers
helps me not to waste time
on unsuccessful ideas.”

What are you testing?

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