By k | January 22, 2013 - 6:00 am - Posted in New Business Development

Last year,
the January price
for a newsletter cover spot ad
at a romance reseller
was $15.

This year,
the same newsletter cover spot ad
costs $30.

Why?
Because the newsletter distribution
has doubled.
This bookseller has doubled in size.

A small publisher was grumbling
about this bookseller
not giving her the attention
she once received.
I asked her if HER sales had doubled in size.

They hadn’t
which meant that,
yes, this publisher WAS less important
to that bookseller.

THIS is why
it is important to grow
at least
at the same rate as partners.

Your target growth rate
should keep pace
or surpass
your partner’s growth rate.

This entry was posted on Tuesday, January 22nd, 2013 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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