One marketing strategy
is to become a niche expert.
Why niche?
Because to know everything about all areas
takes time,
time you should be using
to grow your business.
Narrowing your knowledge
to a specific niche is more manageable.
It also distinguishes you
and allows you to work
with other niche experts in your field.
For example:
I was on an online panel
discussing short stories.
We each specialized in a genre
and we worked together to host/market the panel.
Being the niche expert saves time in other ways.
As Julie Rains shares
“Sharing your knowledge can position you
as a go-to person in your industry.
This tactic may involve periodically
fielding phone calls,
speaking at conferences,
answering questions via e-mail and
participating in online discussions.
Being a free resource
can be a time zapper
so focus on being the source
for a niche need,
not any imaginable request.
Set boundaries for providing assistance,
such as allotting a certain number of hours
or designating times for dispensing advice.”
Consider positioning yourself
as a niche expert.