Paying For Blog Tours

A new writer recently asked me
which blog tour company I recommended.

Absolutely none.

Blog tour companies contact host bloggers
and ask them to host the guest blogger’s post.
For acting as the middleman,
the company receive a fee from the guest blogger.

I have no idea
why anyone would pay for this.

The biggest benefit to guest blogging
is the opportunity to form a relationship
with the host blogger,
usually an influential.

If the guest blogger hires a company
to arrange appearances,
she’s not forming relationships
with any of the influentials.

Unless that blog tour company
can promise a spot on Oprah,
stop being so damn lazy
and organize your own blog tour.

Published
Categorized as Marketing