By k | November 30, 2012 - 6:00 am - Posted in New Business Development

A writer announced on a publisher loop
that a certain marketing tactic
didn’t work.

I was surprised.
This was the best marketing tactic I’ve used
and I had proof that it was.
So I asked her for her stats.

She didn’t have any stats.
She’d pulled that declaration
out of her ass,
basing it on emotion and her gut.

Some writers will believe her.

As some clientk readers will believe
anything I post here.
Yes, I do my best research
and yes, I post tips
that I’ve seen work in the real world
but that doesn’t mean
anyone should blindly follow those tips.

Advice is the starting point.
Every business, every case is different.
What works for others
might not work for you.

Don’t follow any advice blindly.

This entry was posted on Friday, November 30th, 2012 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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