By k | November 26, 2012 - 6:00 am - Posted in Sales

I wandered from store to store
on Saturday,
talking to employees.

I asked them what incentives
they gave to customers
to bring them back into the store.
I asked them what more profitable products
they suggested to customers.

The answers were worrying.

Employees were so busy
simply processing
the overwhelming number of bargain hunters
they didn’t have an opportunity
to do anything else.

The goal of a door crasher or loss leader
is not to sell a zillion products
at a loss.

The goal of a door crasher
is to bring customers into the store
where employees can then sell them
profitable products.

Evaluate your Black Friday strategy.
Was it profitable?

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