In a recent episode
of Bar Rescue,
Jon Taffer explains
why he is focusing
on a specific audience.
“Bars can’t be something to everyone.
They have to be everything to someone.”
A buddy writes contemporary romances.
Half of all romances published in 2004
were contemporary romances.
That is a huge market.
Targeting all of the contemporary romance readers
would suck up all of her time and promotional dollars.
So I advised that she specialize in a niche
within contemporary romance,
and target those readers.
Maybe she writes plus-sized heroines
or she has police officer heroes
or romances set in New York City.
Most industry markets
are way too big for a start up
to market to.
It often makes more sense
to be everything to a niche.