By k | September 20, 2012 - 6:00 am - Posted in New Business Development

I find it challenging
to function
around too much negativity.
I need optimism and hope
to launch a product
and change the world.

Turns out,
there’s scientific proof
that negativity harms the brain.

Minda Zetlin
(with input by
Trevor Blake,
author of Three Simple Steps:
A Map to Success in Business and Life)
shares

“Research shows that
exposure to 30 minutes or more
of negativity
–including viewing such material on TV
–actually peels away neurons
in the brain’s hippocampus.
“That’s the part of your brain
you need for problem solving,”
he (Blake) says.
“Basically, it turns your brain to mush.”"

This doesn’t mean
everything can be sunshine and roses
all of the time.
We need to listen to complaints
and problems.
But we should limit our exposure
to unproductive negativity.

Keep it happy.
Keep it productive.

By k | September 19, 2012 - 6:00 am - Posted in Marketing

Mitt Romney didn’t know
he was being taped.
That tape shouldn’t have been posted.


Kate Middleton was sun bathing
on private property.
The photos shouldn’t have been published.

If this was an ideal world,
yes and yes.
Even famous people should have some privacy.

But this isn’t an ideal world.
It is the iPhone world
where everyone is a member of the paparazzi
and every situation,
no matter how minor or how private,
might end up on YouTube.

And this world isn’t changing.
If anything, it will become less private.
So deal with it.
Expect it.
If you want more privacy,
don’t be your company’s spokesperson
and act as though you’re incredibly boring.

Learn how to live in this new world
because it isn’t going away.

By k | September 18, 2012 - 6:00 am - Posted in New Business Development

I’m not someone who gets lucky
the first time
so I KNOW the value of luck.
I can work really, really hard
(and I usually do)
but if I don’t get ‘lucky’,
I won’t see any results.

Barry Moltz shares this
about luck
(with insight from Frans Johansson,
author of The Click Moment)

“When Rovio released Angry Birds
people thought the company was overnight success,
but this product was the company’s 52nd game.

According to Johansson,
small-business owners need to
“realize that the world is random
and as a result,
they need to keep trying
until they actually strike gold.”"

Luck plays an big role in success.
The chances of getting lucky
usually increase with hard work.

By k | September 17, 2012 - 6:00 am - Posted in Corporate Games

It is a contract job world now
even for full-time employees.
New employees receive minimal training.
They’re expected to perform tasks that first day
and already know the job they’ve been hired for.
They’re judged based upon that assumption.

Knowing 100% of a new job day one
is almost impossible
so that means a steep ramp up is needed,
a ramp up not possible
within the 9 to 5 confines.

I would work on the tasks
I needed to complete
during the day.
At night and on weekends,
I’d learn acronyms, customer/product information
and skills I didn’t already have.
I’d easily ‘work’ 100 hour weeks

In other words,
expect to hustle that first month.
Superstars ramp up quickly.

By k | September 16, 2012 - 6:00 am - Posted in New Business Development

A couple days ago,
a loved one flippantly asked
what Ryan Seacrest ever did
to deserve his fame.

He worked his ass off.
That’s what he did.

“In addition to hosting American Idol,
Seacrest appears 7 days a week on E!,
hosts a daily radio show from 5 to 10 A.M.,
appears on the Today show,
runs a television production company, and
recently received $300 million
in private equity funding
to acquire more businesses.”

Sometimes it feels like
we’re the only people
working like demons,
converting our dreams into reality.

We aren’t alone.
The successful
(present and future)
are working these long hours too.

By k | September 15, 2012 - 6:00 am - Posted in New Business Development

Some days I dread writing for this blog.
I’m busy, really busy,
and finding articles to read
and write
takes time.

But I do it
because I promised to blog
every day.

And I learn.
I learn a little more every day.
I read about business
when I’d rather stare at the back of my eyelids.
I constantly search for new topics.
I put in a little more work
than I normally would
into my continuous learning.

I’ve reached the conclusion
that I need to do the same thing
with my writing career.
I tell myself to study writing every day
but when I get busy,
that studying is dropped.

If I had a daily writing blog,
I wouldn’t drop the studying.

To be successful,
you need to learn something new
in your chosen field
every single day.
Figure out how to make that happen.

By k | September 14, 2012 - 6:00 am - Posted in Corporate Games

You’re busting your ass
working on a project
that goes above and beyond
your job duties.

Then your coasting co-worker,
the gal who is barely doing her job,
gets a “Good Job”
from your boss
and you think
“Why the hell am I busting my hump
when all I have to do to get recognition
is my job?”

Has this happened to you?
It has happened to me.
I still busted my hump
because that is who I am
but my impression of my team wasn’t great.

Terry Starbucker
has a brilliant post

on why good isn’t good enough.

“Leaders cannot overpraise work
that is just meeting the job description
and standards,
and nothing more.
It sends a signal that
“good” is enough,
and it can quickly lead to complacency.”

Praise over-achievement,
not ‘good enough.’

By k | September 13, 2012 - 6:00 am - Posted in New Business Development

I’m hosting a discussion
within my writing chapter
on writing short stories in October.
Even if writing chapter buddies
aren’t currently interested in writing short stories,
I suggest they take this free course.
Why?
Because knowing about these opportunities
will give them an alternative path
if their current plans don’t work out.

Richard Wiseman,
author of The Luck Factor,
shares

“We are traditionally taught
to be really focused,
to be really driven,
to try really hard at tasks.
But in the real world,
you’ve got opportunities all around you.
And if you’re driven in one direction,
you’re not going to spot the others.
It’s about getting people
to have various game plans
running in their heads.”

Work on your game plan
but be conscious of other possible plans.
Be open to other ideas.

By k | September 12, 2012 - 6:00 am - Posted in New Business Development

I’m part of the marketing team
for one of my publishers.
The biggest issue the publisher is facing
is that their writers
(their entrepreneurs)
wish to spend all of their time writing
(on product development)
and no time marketing or interacting with readers
(customers).

A successful entrepreneur has to market.
A successful entrepreneur has to sell
and interact with customers.

Gallup Business Journal
shared 10 traits of successful entrepreneurs.

One of these traits
is the ability to build relationships.

“Starting or growing a business
involves interacting with many people.
An entrepreneur may be the originator of the idea,
but almost immediately,
he or she must interact with others
to secure resources,
engage with potential customers and suppliers,
or hire and manage employees.
The ability to build strong relationships
is crucial for survival and growth.”

Building relationships is a must for success.
There are no lone rangers
in business or writing.

By k | September 11, 2012 - 6:00 am - Posted in Marketing

A recent article in
the Atlantic Wire

discusses how waiters
at restaurants are tracking
guest preferences.

“Craig writes ominously,
“what most customers don’t know
is that hundreds of restaurants are now
carefully tracking their individual tastes,
tics, habits and even foibles”—
whether it’s your first time at the place
or you go there all the time,
whether you’re famous
or infamous
or just a person eating in a restaurant.
They know it all!
What seats you want,
what temperature you like your butter,
the type of water (Brooklyn tap, please!)
you always ask for,
your tipping prowess, allergies, preferences,
how you behaved last time,
how much you’ll spend on wine,
and if you stayed too long…”

When I take a cruise,
I’ve come to expect this level
of service
or ‘knowing.’

When I donate at my favorite charity,
I expect them to have
my contact information on file.

My buddy expects the employees
at her local Starbucks
to know her order
before she places it.

Frequent customers expect businesses
to know their preferences.

If you don’t currently have a system
to track these preferences,
you should consider installing one.