By k | August 29, 2012 - 6:00 am - Posted in New Business Development

When I mentioned to a buddy
that one of the reasons
I write under a pen name
is because I can easily sell that pen name
(and yes,
pen names are sold
all of the time
- writers build businesses
and businesses can be sold),
that buddy said
“I’d NEVER sell my pen name”.

That’s bullshit
and I called her on it.

I asked her
if she’d sell
if someone offered her a million dollars.
She pushed back with
“But I love writing.”
My reply was
“Then write under a new pen name.”
(i.e. build another business)

Her ‘never’ became ‘yes.’

Selling should always be a possibility.
Design your business
so you can sell
if the price is right.

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