By k | August 28, 2012 - 6:00 am - Posted in New Business Development

There are readers who read short works
(short stories and novellas),
there are readers who read long works
(novels),
and there are a small group
of readers who read both.

Under one pen name,
I write short stories and novellas
exclusively.
As this pen name grows
in popularity,
I get more and more pressure
from the novel reading group
to write longer.

If only I’d add more world-building,
more description,
more love scenes,
the story would be perfect

… for them.

But I’m not writing for them.
I’m very clear about
the readers I’m writing for.
That market is big enough
for me to focus on
and be profitable.

Be very careful
when you’re asked to change your product.
Ensure that the folks asking
ARE your target market.

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