By k | June 26, 2012 - 6:00 am - Posted in Marketing

Yesterday, I mentioned
that ‘free’ marketing
might not add as much value
as marketing you pay cash for.

However, I DO love using
free marketing
(or rather
no money marketing)
to test sites I’m considering
buying an ad on.

A cover art ad
(standard for romance marketing)
might snag
a few curious clickers.

But will these ever be buying readers?

If I submit a post
including my cover art,
my blurb,
and a juicy excerpt,
and I receive no click-thru’s,
I KNOW the site’s readers
are NOT my target readers.
The cover art clickers
are simply tourists.

Consider using ‘free’ marketing
to test a site
before you buy advertising.

This entry was posted on Tuesday, June 26th, 2012 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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