By k | June 24, 2012 - 6:00 am - Posted in Marketing

Better marketing brains than mine
have written articles
on how aggressive
the Olympics folks have been
protecting their brand
so I won’t cover that.

I WILL mention
something that all writers know.

You don’t have to directly mention
a brand, object, event
for viewers, readers, prospects
to make a connection.

Everyone knows the Olympics
are this year.
Every second commercial on TV
is tied to the Olympics.

So if you show a sport,
say a sport that will be represented
at the Olympics,
prospects will make the connection.
The athletes could be younger or older
and the connection will still be made.

Don’t mess with the Olympics brand.
It is too risky
and there’s no need to.
Be creative with your creative.

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